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Developing for Success


BLaBZ

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Developing a failure sucks. You spend hundreds, sometimes thousands of hours on a project only to find out that it's a complete flop and nobody wants to use or play it.

 

As independent game developers we have a unique situation and challenge. Our resources are limited and our conditions are that of extreme uncertainty.

 

Acquiring certainty of the success of a project by collecting feedback early on is great way to determine whether to continue, change course, or drop the project. You'll waste less time when you know you're heading in the right direction.

 

Concepts from the book "The Lean Startup" by Eric Ries discuss the rapid iteration process of developing, getting customer feed back, and making forward motion based on the feedback.

 

It talks about producing a minimally viable product, something not necessarily complete that may have potential bugs and modifying it till you find something that your target audience actually wants.

 

I love the concept and hope that developers keep this in mind when developing their projects.

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Yes, this concept is very good. They say "nail it, then scale it". In other words, spend a lot of time and effort pre-testing with a small customer base and figure out what they really respond to. This is much cheaper than having a long development cycle and then finding out after you launch that you got it wrong.

 

In terms of game development, I think this means build a small base of players who really love your game, and focus on the gameplay and what makes it fun. Start with a free playable tech demo. Penumbra was a good example of this, and that later became a full game and then led to Amnesia: The Dark Descent. Don't get hung up on the details, because those don't need to be locked in until you have your final design.

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Guest Red Ocktober

Posted

just completing an indie game should be considered a success...

 

whether or not anyone likes it or wants to license it is a completely separate consideration...

 

--Mike

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@Red I think there's a difference between personal success and business success.

 

I feel successful when I finish a product, but it's not necessarily going to put food on the table.

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Guest Red Ocktober

Posted

yes, that's what i said... one is completely different from the other : ie personal success v. business success...

 

"completely separate consideration"s

 

--Mike

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