Promoting your Game
Entry posted by Josh ·
2,412 views
You've learned Leadwerks, built a basic game, and published it to the Game Launcher, perhaps during one of the many Leadwerks game tournaments. Now what?
Fortunately, there is a big appetite for work-in-progress indie games. The next step is to create an account on itch.io and GameJolt and upload your standalone game. Put your game out there on these platforms and if it is fun it will gain a lot of players.
At the same time, there's a ton of talented YouTubers out there making reviews of indie games. Contact them with a link to your itch.io or GameJolt page and they will produce a funny and entertaining video you can use to promote your game. Look at all these creative videos that just two games have generated. (There's a lot more than this, but I got tired of cutting and pasting URLs!)
http://www.youtube.com/watch?v=Uv-2WNuzqrM&t=94s
http://www.youtube.com/watch?v=xy4SvY6kg9o
http://www.youtube.com/watch?v=NgG6mlmgT5A
http://www.youtube.com/watch?v=oIdHsTpl60U
http://www.youtube.com/watch?v=kcP-pOe0znM
http://www.youtube.com/watch?v=sSr5n3N7O_M
http://www.youtube.com/watch?v=czJ_lHeztu4
You should gather feedback from your users in the comments sections of itch.io and GameJolt. You can also use the built-in analytics features in Leadwerks with a GameAnalytics.com account to get a view of how your users are playing your game. If only 5% of users can make it to level two, you might want to rethink the difficulty of level one!
Finally, when you feel you are ready, you should launch a Greenlight campaign. Because you prepared by building a community, promoting your game with videos, and getting feedback from users, you will be in a much better position than someone who just appears out of nowhere.
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